PRE-CONFERENCE WORKSHOP DAY
MONDAY, NOVEMBER 11
COMMERCIALIZATION, DIFFERENTIATION & COMMUNICATION
As organizations search for effective methods of product differentiation, the role of brand, consumer education and engagement play an essential role in the success of a new product targetting the human microbiome within the food and nutrition industry. By leveraging successful case-studies from start-ups, nutritional market experts and leading nutritional brands, leave this workshop day with a better understanding of the latest trends, challenges and opportunities when launching a nutritional brand in the microbiome sector, whilst learning how to cut through the noise and communicate to your target market.
Registration & Morning Coffee
Addressing the Microbiome’s Impact on Product Development Strategy in Food/Nutrition/Supplements Verticals & Lessons Learned
Brand Positioning & Product Differentiation
Formulating for Disruption – How to Avoid Consumer Fatigue by Identifying Key Trends & Leveraging Scientific Information
Repositioning Products at Ocean Spray that Target Novel Microbiome Science
Director, Global Health Science & Nutrition Policy
Ocean Spray Cranberries
Using the Science of the Microbiome to Expand Evivo into a Globally Recognized Brand
What Have We Learnt from the Microbiome and How Does This Influence the Food, Nutrition and Dietary Supplement Industry?
Joe Carlos Garcia-Garcia
Procter & Gamble
Lunch & Networking
Understanding & Engaging The Consumer
Positioning the Microbiome to Consumers
Director, Innovation & Insight
Understanding the Modern Health & Wellness Consumer - Communication Strategies to Ensure Success
Changing Consumer Behaviour to Allow for Greater Adoption of Microbiome-Targeted Products
Chief Scientific Officer
Market Education – Mother and Clinician – Why, Who and When?
CEO and Co-Founder