Skip to content

PRE-CONFERENCE WORKSHOP DAY
MONDAY, NOVEMBER 11

COMMERCIALIZATION, DIFFERENTIATION & COMMUNICATION

 

As organizations search for effective methods of product differentiation, the role of brand, consumer education and engagement play an essential role in the success of a new product targetting the human microbiome within the food and nutrition industry. By leveraging successful case-studies from start-ups, nutritional market experts and leading nutritional brands, leave this workshop day with a better understanding of the latest trends, challenges and opportunities when launching a nutritional brand in the microbiome sector, whilst learning how to cut through the noise and communicate to your target market.

9:30

Registration & Morning Coffee

Introduction

10:30

Addressing the Microbiome’s Impact on Product Development Strategy in Food/Nutrition/Supplements Verticals & Lessons Learned

Noah Voreades
Consultant
GenBiome Consulting

Brand Positioning & Product Differentiation

11:00

Formulating for Disruption – How to Avoid Consumer Fatigue by Identifying Key Trends & Leveraging Scientific Information

Ben Goodwin
CEO
Olipop

11:30

Repositioning Products at Ocean Spray that Target Novel Microbiome Science

Christina Khoo
Director, Global Health Science & Nutrition Policy
Ocean Spray Cranberries

12:00

Comfort Break

12:15

Using the Science of the Microbiome to Expand Evivo into a Globally Recognized Brand

David Kyle
CEO
Evolve Biosystems

12:45

What Have We Learnt from the Microbiome and How Does This Influence the Food, Nutrition and Dietary Supplement Industry?

Joe Carlos Garcia-Garcia
Principal Scientist
Procter & Gamble

13:15

Lunch & Networking

Understanding & Engaging The Consumer

14:15

Positioning the Microbiome to Consumers

Lynn Dornblaser
Director, Innovation & Insight
Mintel

14:45

Understanding the Modern Health & Wellness Consumer - Communication Strategies to Ensure Success

Alan Murray
CEO
Next Foods

15:15

Changing Consumer Behaviour to Allow for Greater Adoption of Microbiome-Targeted Products

David Beno
Chief Scientific Officer
Xeno Biosciences

15:45

Market Education – Mother and Clinician – Why, Who and When?

Darrel Drinan
CEO and Co-Founder
Natal Health

16:15

Close of Pre-Conference Commercialization Day