Genetically Engineered Probiotics Are a Great Way to Differentiate & Provide Unique Value In a Noisy Consumer Space

Time: 4:40 pm
day: Day One


  • Genetically engineered probiotics provide an exciting opportunity to create products with clear and specific values for the consumer
  • Consumers adoption has been predicated on a clear statement of benefits, unambiguous transparency, and establishing credibility (both through our science and our safety)
  • As the new category of GE probiotics emerges, establishing clear guidelines, guardrails, and regulations for companies developing these products is absolutely essential