Focus Day: Driving Consumer Education, Regulation & Commercialization
Monday November 7, 2022
9:00 am Registration and Coffee
Improving Consumer Education on Key Scientifically Validated Benefits
9:55 am Chair’s Opening Remarks
10:00 am Leveraging Data to Understand Consumer Perception on Probiotic, Prebiotic and Postbiotic Nutritional Products
10:30 am Mechanisms to Translation: Igniting Physical Performance and Health with the Gut Microbiome
Synopsis
- The central importance of the microbiome to exercise and the underpinning molecular mechanisms
- Developing novel probiotics from basic mechanisms, to preclinical studies and to clinical trials
Deep Dive Sessions: Finding the Sweet Spot of Science & Cultural Trends to Drive Future Product Commercialization
11:00 am Morning Break & Networking
11:30 am Audience Discussion- How can we optimize consumer education to scale a DTC Gut Health Brand in 2022?
Synopsis
- How to navigate the marketing environment
- How to connect with consumers
- The future of gut health and consumer products
12:00 pm Moving Into the Future of Stool-Derived Postbiotics with an Innovative Education Platform
Synopsis
- Exploring how to work with the functional medicine community to communicate the key value of postbiotics
- Evolution of product development
- Partnering your product with systems to understand how they are impacting the microbiome
1:00 pm Lunch & Networking
Navigating the Ambiguous Regulatory Landscape to Develop Gold Standards for Industry
2:00 pm Mastermind Session: Exploring the Need for Specific & Standardized Regulatory Guidelines for Microbiome-Based Food & Supplement Products
Synopsis
- As innovations in growth, formulation and manufacturing of probiotics, prebiotics and the emerging space of postbiotics continue to increase, this session will explore whether regulatory agencies need to develop further gold standard guidelines on quality control, and label and packaging claims